ReclaimJesus.net

CBS will be airing a Focus on the Family anti-abortion ad during this Sunday’s Super Bowl. The ad features Florida QB Tim Tebow’s mother sharing her story about how she chose not to have an abortion when advised to do so and how her son Tim was the result.

In 2004, CBS refused to air ads focusing on the United Church of Christ and its commitment to inclusion. The reason given at the time: the ads were “unacceptable for broadcast, because the commercial touched on the exclusion of gay couples and other minority groups by other individuals and organizations.” The explanation went on to suggest that, since the then Bush Administration had recently proposed a constitutional amendment to define marriage as a union between a man and a woman, the spots emphasizing an LGBT-inclusive church were unacceptable.”

Until now, CBS has adopted an anti-advocacy stance when it comes to controversial social norms (or, at least, controversial social positions with which they do not agree). In response to a recent objection by the UCC and Gay Advocacy Groups to its plans for this year’s Super Bowl, CBS said, “We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms.” CBS went on to say that, under this new policy, the UCC ads would be acceptable for airing.

The UCC intends to unveil a new 30-second commercial in April on certain TV networks and the internet, but not including national TV. When and if the UCC does return to CBS or other national networks, one can only wonder whether their “new policy” will be honored, or whether there will be another flip-flop. In the meantime, please contact CBS to express your concern over the integrity of their questionable stance on so-called “social advocacy” issues. You can contact them at:

Chris Ender
SeniorVP, Communications, CBS Television
cender@cbs.com
(818) – 655 – 1100

or

Leslie Anne Wade
Senior VP, Communications, CBS Sp[orts
lwade@cbs.com
21- - 975 - 5171

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